Legal
These Terms of Service (“Terms”) govern access to and use of Intent, available at intent.am, including our websites, applications, dashboards, APIs, reports, simulations, recommendations, software, browser-based analysis tools, competitive intelligence features, and related services (collectively, the “Service”).
These Terms are entered into between Intent Strategic Intelligence, S.L., a company incorporated in Spain with registered office in Madrid, Spain (“Intent”, “we”, “us”, or “our”), and the company, organization, or other legal entity accessing or using the Service (“Customer”, “you”, or “your”).
By creating an account, signing an order form, accepting an online subscription, accessing the Service, or using the Service on behalf of an organization, you confirm that you have authority to bind that organization to these Terms.
If you do not agree to these Terms, you may not access or use the Service.
Intent provides software for analyzing digital experiences, websites, landing pages, funnels, interfaces, campaigns, competitor websites, and related customer journeys.
The Service may include simulations, predictive analysis, audience modeling, behavioral insights, conversion diagnostics, competitive intelligence, interface analysis, recommendations, reports, benchmarking, experiment planning, and other decision-support features.
The Service may analyze synthetic user behavior, simulated personas, generated audience segments, public web pages, Customer-provided websites, third-party websites, screenshots, DOM structures, accessibility trees, text, visual layouts, interaction paths, metadata, analytics integrations, and other Customer-provided or Customer-authorized data sources.
The Service is designed to assist Customer decision-making. It does not guarantee business outcomes, conversion rates, revenue increases, user behavior, customer acquisition, regulatory compliance, accessibility compliance, security compliance, investment performance, or any other specific result.
The Service is intended for business and professional use only.
You may not use the Service as a consumer, for personal household use, or for any purpose unrelated to your business, organization, or professional activity.
We may require you to use a company, organization, or work email address. Personal email providers may be restricted or blocked at our discretion.
To use certain parts of the Service, you must create an account or access the Service through an approved authentication method, such as Google, Microsoft, GitHub, single sign-on, or another supported provider.
You are responsible for:
You may not share user accounts between multiple individuals unless expressly permitted by your subscription plan or written agreement with Intent.
We may suspend or restrict access to the Service if we reasonably believe that your account has been compromised, used in violation of these Terms, or used in a way that may harm Intent, other customers, third parties, or the Service.
If you invite employees, contractors, consultants, clients, agencies, advisors, or other users to access the Service under your account or workspace (“Authorized Users”), you are responsible for their use of the Service.
You must ensure that all Authorized Users comply with these Terms.
Any breach of these Terms by an Authorized User will be treated as a breach by Customer.
Access to the Service may be provided under a subscription plan, trial, pilot, beta access, custom agreement, order form, invoice, online checkout, pricing page, or other written arrangement between Customer and Intent.
Your subscription may include limits such as:
Intent may offer several plans, including self-serve plans, professional plans, advanced plans, high-volume plans, and enterprise plans with custom pricing. Prices, limits, features, taxes, billing periods, and included usage may be shown on the pricing page, in the Service, in an invoice, in an order form, or in a separate written agreement.
Unless expressly stated otherwise, prices shown by Intent may include applicable taxes only where required or clearly indicated. If prices are exclusive of VAT, sales tax, or similar taxes, such taxes may be added at checkout or invoicing.
If there is a conflict between these Terms and a signed order form or written agreement, the signed order form or written agreement will control only for the conflicting provision.
We may provide free trials, pilots, proofs of concept, demos, previews, or beta features.
Unless otherwise agreed in writing, trial, pilot, demo, preview, and beta access is provided:
Beta features may be incomplete, experimental, unstable, inaccurate, or subject to change. You should not rely on beta features for production, legal, financial, regulatory, safety-critical, or high-impact decisions.
You agree to pay all fees specified in the applicable order form, invoice, pricing page, checkout flow, or written agreement.
Unless otherwise stated:
You are responsible for all applicable taxes, duties, levies, and similar governmental charges, excluding taxes based on Intent’s net income.
If payment is overdue, we may suspend access to the Service after providing reasonable notice, unless the overdue amount is subject to a good-faith dispute.
You may cancel your subscription according to the cancellation process made available in the Service or by contacting us at contact@intent.am.
Cancellation will take effect at the end of the then-current billing period unless otherwise agreed in writing.
We do not provide refunds or credits for partial subscription periods, unused analyses, unused reports, unused API usage, unused features, or unused credits, except where required by law or expressly agreed in writing.
“Customer Data” means data, content, files, URLs, screenshots, code, text, prompts, instructions, configuration, reports, business information, website data, analytics data, user data, synthetic data, real user data, session data, behavioral data, competitive intelligence inputs, and other materials submitted to or processed through the Service by or on behalf of Customer.
Customer retains all rights in Customer Data.
You grant Intent a limited, worldwide, non-exclusive, royalty-free license to host, process, transmit, store, display, analyze, transform, and otherwise use Customer Data solely as necessary to:
You are responsible for ensuring that you have all rights, permissions, notices, consents, and lawful bases necessary to provide Customer Data to Intent and to allow Intent to process Customer Data as described in these Terms.
The Service may generate or process synthetic, simulated, inferred, statistical, or model-generated data. Synthetic or simulated data may reduce the amount of directly identifying personal data processed by the Service, but it may still be derived from, combined with, or influenced by real data.
The Service may also process real data, including data collected from websites, analytics tools, CRM systems, customer journeys, user sessions, surveys, integrations, uploaded files, or other sources connected or provided by Customer.
You must not submit special category data, highly sensitive data, payment card data, health data, biometric data, children’s data, government identifiers, precise geolocation data, passwords, authentication secrets, private keys, or similar regulated data unless expressly permitted under a written agreement with Intent.
If Customer submits or connects data containing personal data, sensitive data, or regulated data, Customer is responsible for ensuring that such use is lawful, properly disclosed, and appropriately authorized.
The Service may allow Customer to analyze websites, landing pages, funnels, interfaces, public pages, competitor websites, market-facing materials, and other third-party digital properties.
Customer is solely responsible for ensuring that it has the legal right, permission, authorization, or lawful basis to submit, scan, analyze, monitor, benchmark, or otherwise process any website, URL, content, domain, screenshot, page, interface, or data source through the Service.
Unless expressly authorized, Customer must not use the Service to:
Intent may impose technical limits, rate limits, domain restrictions, exclusion lists, internal blocklists, authorization checks, or verification requirements for website analysis and competitive intelligence features.
Intent may refuse, suspend, limit, or disable analysis of any website, domain, or data source if we believe that such analysis may violate law, third-party rights, technical restrictions, these Terms, or our acceptable use standards.
Intent may maintain internal domain restriction systems, exclusion lists, suppression lists, access tiers, protected-domain settings, or other controls that limit whether certain websites, domains, pages, brands, or assets may be analyzed through the Service.
These restrictions may be applied for reasons including:
Intent-managed domain restrictions are internal Service controls. They do not necessarily mean that a website is legally restricted, privately owned by Intent, inaccessible on the public internet, or technically protected by the domain owner.
Certain subscription plans or written agreements may allow Customer to analyze domains that are otherwise restricted by Intent’s internal systems, provided that such analysis is otherwise lawful and does not bypass third-party technical, contractual, or legal restrictions.
Nothing in these Terms, any subscription plan, or any feature description grants Customer permission to bypass third-party access controls, violate third-party rights, ignore applicable law, or access non-public systems.
Intent may add, remove, modify, override, or enforce domain restrictions at any time.
Intent may offer features that allow verified customers, domain owners, or authorized representatives to request exclusion, suppression, restriction, verification, or special treatment of specific domains, websites, brands, pages, or assets.
Availability of these features may depend on the applicable subscription plan, verification requirements, contractual terms, and technical feasibility.
Intent does not guarantee that exclusion or suppression features will prevent all analysis, screenshots, indexing, references, or third-party access to a domain, especially where data is publicly available, independently obtained, provided by a customer, or obtained from sources outside the Service.
Requests can be sent to contact@intent.am.
You must not, and must not allow any third party to:
Any violation of this section may result in immediate suspension or termination and may constitute misuse of Intent’s confidential information, intellectual property, and trade secrets.
You may use the Service only in accordance with these Terms, applicable laws, and documentation provided by Intent.
You must not:
We may investigate suspected violations and suspend or terminate access where reasonably necessary to protect the Service, our customers, third parties, or Intent.
The Service may generate outputs, including reports, scores, predictions, recommendations, simulations, visualizations, heatmaps, summaries, metrics, benchmarks, and other analysis (“Outputs”).
Subject to your compliance with these Terms and payment of applicable fees, you may use Outputs for your internal business purposes.
Outputs may be probabilistic, model-generated, incomplete, inaccurate, or based on assumptions. Outputs are not guarantees of actual user behavior, market performance, revenue, conversion, legal compliance, accessibility compliance, security compliance, or business results.
You are responsible for independently reviewing and validating Outputs before relying on them.
You must not represent Outputs as:
Some parts of the Service may use artificial intelligence, machine learning, large language models, computer vision, statistical models, heuristic scoring, synthetic personas, simulated behavior, or third-party model providers.
You acknowledge that AI-generated or model-assisted features may:
Intent does not warrant that AI-generated Outputs will be accurate, complete, reliable, compliant, or suitable for your particular use case.
You remain responsible for decisions, changes, experiments, campaigns, product updates, website modifications, customer communications, or business actions taken based on the Service.
Intent may collect and use aggregated, anonymized, or de-identified data derived from use of the Service for purposes such as analytics, benchmarking, improving the Service, developing features, security, research, and business intelligence.
We will not use aggregated or de-identified data in a way that identifies Customer or any individual.
Intent will not disclose Customer’s confidential reports, non-public Customer Data, or private analysis results to other customers except as expressly permitted by Customer or in aggregated/de-identified form.
“Confidential Information” means non-public information disclosed by one party to the other that is marked confidential or that should reasonably be understood to be confidential given the nature of the information and circumstances of disclosure.
Customer Confidential Information includes Customer Data, non-public business information, product plans, internal metrics, private reports, analysis results, and proprietary materials submitted to the Service.
Intent Confidential Information includes the Service, software, technology, models, algorithms, prompts, scoring logic, simulation logic, datasets, designs, workflows, documentation, pricing, product plans, security information, and non-public business information.
Each party agrees to:
Confidentiality obligations do not apply to information that:
A party may disclose Confidential Information where required by law, court order, or governmental authority, provided that, where legally permitted, it gives reasonable notice to the other party.
The parties will comply with applicable data protection laws.
To the extent Customer Data includes personal data, the parties acknowledge that Customer is generally the controller or business, and Intent is generally the processor or service provider, unless otherwise stated in a separate data processing agreement or required by applicable law.
Intent may act as controller for account data, billing data, security data, product analytics, support communications, and other data processed for Intent’s own business purposes.
Where required by applicable law, the parties will enter into a data processing agreement (“DPA”) governing the processing of personal data.
Customer must not submit personal data to the Service unless Customer has a lawful basis to do so and has provided all required notices and obtained all required consents or permissions.
Intent’s processing of personal data is further described in our Privacy Policy and, where applicable, our DPA.
If you require a DPA, contact us at contact@intent.am.
Intent will implement reasonable technical and organizational measures designed to protect the Service and Customer Data against unauthorized access, loss, misuse, alteration, or disclosure.
However, no system, network, model, or service can be guaranteed to be completely secure.
You are responsible for:
We may suspend access where reasonably necessary to address security risks.
The Service may integrate with or rely on third-party services, including authentication providers, hosting providers, analytics tools, model providers, payment processors, email providers, collaboration tools, data providers, and customer-selected integrations.
Your use of third-party services may be subject to separate terms and privacy policies.
Intent is not responsible for third-party services, third-party content, third-party availability, third-party security incidents, or changes made by third-party providers.
We may add, change, suspend, or remove third-party integrations at any time.
You are responsible for:
You must not submit or analyze third-party websites, private systems, confidential materials, copyrighted works, protected databases, or competitor assets unless you have the right, permission, authorization, or lawful basis to do so.
Intent and its licensors retain all rights, title, and interest in and to the Service, including software, technology, interfaces, models, prompts, algorithms, designs, workflows, visual systems, documentation, know-how, templates, scoring methods, simulation methods, datasets, and all related intellectual property and trade secrets.
Except for the limited rights expressly granted in these Terms, no rights are transferred to Customer.
Customer retains rights in Customer Data.
Subject to these Terms, Customer may use Outputs for internal business purposes.
You must not remove, obscure, or alter proprietary notices, trademarks, or attribution notices in the Service.
If you provide feedback, suggestions, ideas, requests, comments, or recommendations about the Service (“Feedback”), you grant Intent a worldwide, perpetual, irrevocable, royalty-free license to use, reproduce, modify, distribute, commercialize, and otherwise exploit the Feedback without restriction or compensation.
Intent is not required to use Feedback.
Unless otherwise agreed in writing, Intent may identify Customer as a customer and use Customer’s name and logo in customer lists, pitch materials, websites, investor materials, and marketing materials.
Customer may opt out by sending written notice to contact@intent.am.
Intent will not publish detailed case studies, performance results, confidential information, or non-public Customer Data without Customer’s approval.
Intent may provide support according to your subscription plan, order form, or written agreement.
We aim to provide a reliable Service, but we do not guarantee uninterrupted, error-free, or always-available access unless expressly agreed in a separate service level agreement.
The Service may be unavailable due to maintenance, updates, outages, third-party failures, security incidents, infrastructure issues, model provider issues, or events beyond our control.
We may modify, suspend, or discontinue parts of the Service at any time, provided that we will use reasonable efforts to avoid materially reducing core paid functionality during an active subscription term.
We may improve, update, modify, or remove features from the Service.
We may release new features, change interfaces, adjust metrics, update models, alter scoring logic, modify reports, revise workflows, or change supported integrations.
Where a change materially reduces core functionality under a paid subscription, we will use reasonable efforts to provide notice.
Your continued use of the Service after changes become effective constitutes acceptance of the updated Service.
We may update these Terms from time to time.
If we make material changes, we will provide notice through the Service, by email, by posting on intent.am, or by other reasonable means.
The updated Terms will become effective on the date stated in the updated version.
If you continue using the Service after updated Terms become effective, you agree to the updated Terms.
If you do not agree to the updated Terms, you must stop using the Service.
We may suspend access to the Service immediately if:
Where reasonable, we will provide notice and an opportunity to cure before suspension.
We are not liable for losses resulting from suspension made in accordance with these Terms.
Either party may terminate a subscription or agreement if the other party materially breaches these Terms and fails to cure the breach within thirty days after receiving written notice.
Intent may terminate immediately if:
Upon termination:
During the active subscription term, you may export available Customer Data and Outputs using features provided in the Service, subject to your plan limits and technical availability.
After termination or expiration, we may make Customer Data available for export for a limited period, unless otherwise agreed in writing.
We are not responsible for retaining Customer Data after the applicable retention period.
The Service is provided on an “as is” and “as available” basis.
To the maximum extent permitted by law, Intent disclaims all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, availability, and uninterrupted operation.
Intent does not warrant that:
You use the Service and rely on Outputs at your own risk.
The Service may provide business, design, marketing, conversion, product, user experience, behavioral, analytics, competitive intelligence, or strategic recommendations.
The Service does not provide legal, financial, investment, tax, accounting, medical, employment, security certification, accessibility certification, or regulatory advice.
You should consult qualified professionals before making decisions requiring professional judgment.
To the maximum extent permitted by law, Intent will not be liable for any indirect, incidental, special, consequential, exemplary, punitive, or enhanced damages, including lost profits, lost revenue, lost business, loss of goodwill, loss of data, business interruption, or cost of substitute services, even if advised of the possibility of such damages.
To the maximum extent permitted by law, Intent’s total aggregate liability arising out of or relating to these Terms or the Service will not exceed the greater of:
The limitations in this section apply regardless of the theory of liability, whether based on contract, tort, negligence, strict liability, warranty, statute, or otherwise.
Some jurisdictions do not allow certain limitations of liability. In those jurisdictions, liability will be limited to the maximum extent permitted by law.
Customer will defend, indemnify, and hold harmless Intent, its affiliates, directors, officers, employees, contractors, agents, and licensors from and against any claims, damages, liabilities, losses, costs, and expenses, including reasonable legal fees, arising out of or relating to:
Intent will promptly notify Customer of any claim subject to indemnification, allow Customer to control the defense where appropriate, and reasonably cooperate with Customer at Customer’s expense.
Customer may not settle any claim in a way that imposes liability or obligations on Intent without Intent’s prior written consent.
Neither party will be liable for delay or failure to perform due to events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, labor disputes, government actions, internet failures, power failures, cloud provider outages, third-party service failures, cyberattacks, pandemics, or other events beyond reasonable control.
Payment obligations are not excused by force majeure.
You may not assign or transfer these Terms, your account, or your rights to use the Service without our prior written consent.
Intent may assign these Terms in connection with a merger, acquisition, corporate reorganization, financing, sale of assets, or transfer of business.
Any attempted assignment in violation of this section is void.
Intent may use subcontractors, service providers, infrastructure providers, model providers, hosting providers, support providers, and other vendors to provide the Service.
Intent remains responsible for its obligations under these Terms, subject to the limitations stated herein.
Where required by applicable data protection law, subcontractors processing personal data will be addressed in the applicable DPA.
We may provide notices through the Service, by email, by posting on intent.am, or by other reasonable means.
Notices to Intent must be sent to:
Intent Strategic Intelligence, S.L. Madrid, Spain Email: contact@intent.am
Notices are deemed received when delivered, unless a later date is required by applicable law.
These Terms are governed by the laws of Spain, without regard to conflict of law principles.
The courts located in Madrid, Spain will have exclusive jurisdiction over disputes arising out of or relating to these Terms or the Service, unless applicable law requires otherwise.
Before filing a claim, the parties agree to attempt in good faith to resolve the dispute informally by contacting each other.
If any provision of these Terms is found invalid, unlawful, or unenforceable, the remaining provisions will remain in full force and effect.
The invalid, unlawful, or unenforceable provision will be modified to the minimum extent necessary to make it valid, lawful, and enforceable while preserving its original intent as closely as possible.
Failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.
A waiver must be in writing and signed by the party granting the waiver.
These Terms, together with any applicable order form, invoice, DPA, privacy policy, service level agreement, or written agreement expressly incorporated by reference, constitute the entire agreement between Customer and Intent regarding the Service.
They supersede all prior or contemporaneous agreements, communications, proposals, representations, and understandings relating to the Service.
For legal notices: contact@intent.am For privacy matters: contact@intent.am For billing: contact@intent.am For support: contact@intent.am
“Authorized User” means an employee, contractor, consultant, client, agency, advisor, or other individual authorized by Customer to access the Service.
“Customer Data” means data, content, files, URLs, screenshots, code, text, prompts, instructions, configuration, reports, business information, website data, analytics data, user data, synthetic data, real user data, session data, behavioral data, competitive intelligence inputs, and other materials submitted to or processed through the Service by or on behalf of Customer.
“Intent-managed domain restrictions” means internal Service controls, exclusion lists, suppression lists, access tiers, domain protection settings, or plan-based restrictions maintained by Intent that may limit whether certain domains, websites, pages, brands, or assets can be analyzed through the Service.
“Output” means any report, recommendation, score, prediction, simulation, summary, benchmark, visualization, metric, insight, or other result generated by the Service.
“Service” means Intent’s websites, applications, dashboards, APIs, reports, simulations, recommendations, software, website analysis tools, competitive intelligence features, and related services.
“Subscription Term” means the period during which Customer is authorized to access the Service under an applicable plan, order form, invoice, or written agreement.