Friction Detection

Find the exact step where people give up.

Intent records every point where a simulated user stalls, backtracks or leaves, then ranks them by impact so your team fixes the costliest problem first.

Detection

Stalls and drop-offs, caught as they happen.

Long pauses, repeated clicks, abandoned forms and confusing labels are all captured with the page, the step and the reason the agent gave.

Hesitation on plan toggle
Form abandoned at step 2
Label misread: 'Continue'

Ranking

Sorted by how many users each one stopped.

Not every problem matters equally. Intent orders friction by the share of simulated users it affected, so the list reads like a to-do list, not a report.

1. Checkout — highest drop-off
2. Pricing toggle
3. Sign-up form

Explanation

Not just where, but why.

Each finding comes with the agent's reasoning and a replay, so designers and engineers can see the problem instead of arguing about it.

Agent reasoning attached
Replay linked to finding
Slack alerts on Growth

How findings are reported

Ranked

By simulated users affected

Explained

With reasoning and replay

Verifiable

Every session replayable

See where your product loses people.