← Case Studies
Cutting sign-up friction in a two-person growth team
A small SaaS team used simulations to prioritise onboarding fixes.
3 fixes
Shipped in one sprint
Weekly
Test cadence
The challenge
New sign-ups were not reaching the first project, and the team had no way to tell which step lost them.
The approach
They defined the goal “create a first project” and ran it as three personas after every onboarding change.
The result
The ranked list pointed to an unclear verification step. Fixing it became the team's weekly habit: change, test, ship.