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Testing your checkout before a campaign
A short checklist for the week before you spend on traffic.
Test the whole journey
Don't test the cart in isolation. Give agents a goal that starts on a landing page and ends on the confirmation screen.
Include the awkward personas
The guest buyer, the coupon hunter and the mobile user each find different problems. Run all three.
Freeze, then re-test
Once fixes are in, run the same goals again on the exact build you plan to ship.